One of the world’s most tech-forward fashion retailers draws on Fit Analytics’ machine-learning sizing platform to power the global roll out of its Fit Assistant sizing tool on iOS and Android in ...

Online fashion and cosmetics retailer Asos now has an in-app tool to help customers see clothing sizes based on prior purchases and returns. New customers who answer questions about their height, ...

Asos has expanded its artificially intelligent sizing system Fit Assistant to its global international websites and app. After a successful rollout in the UK over the last year, the software, which ...

Ordering the wrong size clothes is both disheartening and frustrating, especially when you're sure that you know your clothes size. It's a problem that's been recognised by ASOS. Moments ago, the ...

UK-based online fashion retailer Asos has launched a new Fit Assistant tool, which uses machine learning to provide sizing recommendations for customers based on previous purchases and returns. The ...

The tool, which helps customers choose the right size using machine learning, was initially launched to UK customers in January 2017 but will now be available to Asos shoppers around the world. Built ...

The tail end of 2018 saw online retailer Asos release Fit Assistant, one of several digital services the brand has introduced in the last 12 months. Fit Assistant joined a number of recommendation ...

EVERY woman knows the frustration of buying a piece of clothing in her exact size, only to try it on and realise . . . it doesn't actually fit. The solution used to be spending hours in changing rooms ...

Ordering the wrong size clothes is both disheartening and frustrating, especially when you're sure that you know your clothes size. It's a problem that's been recognised by ASOS. Moments ago, the ...