This episode of the Marketing Smarts Live Show features David Aaker, a renowned figure in the world of marketing. Together with host George B. Thomas, he delves into the fascinating concept of ...

SHANGHAI, CHINA--(Marketwired - Sep 22, 2014) - David Aaker, who is considered the "father of modern branding" and is vice chairman of Prophet, a new breed of strategic brand and marketing consultancy ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. David Aaker, the "father of modern branding" today published AAKER ON ...

NEW YORK--(BUSINESS WIRE)--Prophet, a next generation brand and marketing strategy consultancy, announces that Vice Chairman David Aaker will be inducted into the AMA NY chapter’s 2015 Marketing Hall ...

“I think it was that I didn’t start to Twitter or blog many years ago, because Twitter is such a great device to call people’s attention to articles, and blogging is a great device to communication ...

David Aaker, vice-chairman of Prophet, shares thought-leading views on applying branding to innovation in his new book Brand Relevance: Making Competitors Irrelevant. I first met David Aaker when I ...

David Aaker, Vice Chairman of Prophet consults exclusively for Prophet clients. He is the creator of the Aaker Model™, has published more than 100 articles and 15 books, including his latest, Aaker on ...

Interested in blogging for timesofindia.com? We will be happy to have you on board as a blogger, if you have the knack for writing. Just drop in a mail at [email protected] with a brief bio ...