Meta reported strong fourth-quarter financial results, with the firm’s sales growing 21% year over year to $46.8 billion and operating margins expanding 700 basis points year over year to 48%. Why it ...

In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many are turning to AI tools to maximize ad inventory monetization. AI can ...

Roku (ROKU) is set to announce fourth-quarter earnings on Thursday, and investors will watch out for the TV streaming company’s  advertising monetization and its strategy to diversify demand as well ...

Koah Labs Inc., a company innovating around contextual advertising within generative artificial intelligence outputs, today announced it raised $20.5 million in early-stage funding led by Theory ...

YouTube is giving creators an opportunity to make more money when posting videos that deal with content that advertisers consider to be controversial, highlighting the social media-company’s continued ...

YouTube will no longer need to review individual content uploads for ad suitability in order for content creators to begin making money from their posts, ultimately streamlining the monetization ...

Slap on your Ray-Ban smart glasses, ask Meta AI to remind you to post on Threads and then hop into Horizon Worlds. Welcome to the near future, according to Meta. “It’s kind of hard for me to imagine ...

As AI platforms test advertising inside chat, the real risk isn’t revenue — it’s eroding the trust that makes AI useful in the first place. The post Advertising in AI is a trust experiment marketers ...

App publishers already juggle a wide range of tools to manage their growth and monetization strategy. The added complexity of mobile advertising can slow teams down and distract them from broader ...

Cineverse (CNVS) announced the acquisition of IndiCue, an advertising technology company. The acquisition integrates ...

Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.