Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager. Starting July 1, Universal Analytics will no longer collect data. B2B companies looking ...

If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do I need custom tracking ...