Adobe’s CDP is a value add to Experience Cloud, something to make a brand’s existing investment in Adobe technology more useful and stickier. But Adobe hopes that CDP-like functionality will also open ...

We talked with industry leaders to better understand the impact that Adobe and Salesforce's foray into Customer Data Platforms will have on the industry. Adobe and Salesforce entered the customer data ...

Adobe Real-Time Customer Data Platform – used by leading brands including Chipotle, Major League Baseball, ServiceNow, Thermo Fisher Scientific and U.S. Bank – now delivers over 600 billion predictive ...

SAN JOSE, Calif.--(BUSINESS WIRE)--At Adobe Summit – The Digital Experience Conference, Adobe (Nasdaq:ADBE) announced new customers and innovations in Adobe Real-Time Customer Data Platform (CDP).

This is the 11th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, ...

While the term personalized experiences isn’t new, the scale and speed at which companies must provide their customers with relevant, valuable interactions continues to grow exponentially. And so does ...

It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle. The customer data platform (CDP) industry had quite a week this week, with ...

Adobe on Wednesday announced the general availability of data governance tools in its Customer Data Platform (CDP). The platform is designed to help marketers combine known customer data with ...

SAN JOSE, Calif.--(BUSINESS WIRE)-- Adobe (Nasdaq:ADBE) today announced innovations for its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to ...

Adobe Inc. is updating its Adobe Real-Time Customer Data Platform offering with new capabilities that it says will help customers overcome plans by Google LLC to block third-party cookies. The company ...