Adobe Real-Time Customer Data Platform – used by leading brands including Chipotle, Major League Baseball, ServiceNow, Thermo Fisher Scientific and U.S. Bank – now delivers over 600 billion predictive ...

Adobe Inc. is updating its Adobe Real-Time Customer Data Platform offering with new capabilities that it says will help customers overcome plans by Google LLC to block third-party cookies. The company ...

Adobe ADBE added advanced capabilities to its customer data platform (CDP) named Adobe Real-Time CDP, which is part of Adobe Experience Cloud offerings. Adobe Real-Time CDP is equipped with enriched ...

SAN JOSE, Calif.--(BUSINESS WIRE)-- Adobe (Nasdaq:ADBE) today announced innovations for its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to ...

SAN JOSE, Calif.--(BUSINESS WIRE)--At Adobe Summit – The Digital Experience Conference, Adobe (Nasdaq:ADBE) announced new customers and innovations in Adobe Real-Time Customer Data Platform (CDP).

It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle. The customer data platform (CDP) industry had quite a week this week, with ...

While the term personalized experiences isn’t new, the scale and speed at which companies must provide their customers with relevant, valuable interactions continues to grow exponentially. And so does ...

Adobe today unveiled innovations across Adobe Experience Cloud, including the Adobe Real-Time CDP and Adobe Analytics, that help companies across even more industries leverage first-party data as the ...

If you’re a marketing cloud, you’ve suddenly got customer data platform fever. On Monday, Adobe rolled out the beta version of its CDP, housed within the Adobe Experience Platform. Perhaps not so ...

Adobe is expanding the capabilities of its Real-Time Customer Data Platform to help B2B brands coordinate account-based experiences at scale through customer insights across various channels. Slated ...

Six months after releasing its customer data platform into beta, Adobe Systems Inc. today announced the general availability of the offering and two other tools aimed at helping enterprise marketers ...

A look why why evolving customer demands and market trends are making the CDP a necessary part of the martech stack. Customers today produce a huge volume of data throughout all the touchpoints that ...