Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Remote creative collaboration has become an increasingly common reality for many professionals, including those in the marketing and advertising industry. A recent report from Filestage, based on 366 ...

Opinions expressed by Entrepreneur contributors are their own. Advertising is an inherently creative industry. Sure, there is a lot of work that goes into the analytics side to ensure that you’re ...

Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s ...

EXCLUSIVE: Wild Card Creative Group (WCCG), which has recently worked on such campaigns as Dune, The Bikeriders, Barbie, Killers of the Flower Moon and American Fiction, is joining forces with ...

Kellanova, in partnership with data firm Vidmob and MMA Global, has found it can more quickly connect the dots between campaign creative and business outcomes by leveraging artificial intelligence to ...

While a picture might speak a thousand words, it only takes a few words in a text box to generate a picture these days, one that might even be considered top notch artwork. Artificial intelligence (AI ...

Brands’ advertising or marketing communication is not given to assumption. We have written well over three articles on the professional imperatives for a successful advertising/campaign because of its ...