Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...

Which would you rather have: an AI-powered Alexa+ that advertises to you, or an AI-lacking Siri that doesn’t? Hopefully Apple can sort out its AI struggles and users never have to face that decision.

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...