We’ve known for a while that the Apple Watch has a brand-new custom font designed by Apple, but now it has a name: San Francisco. Nestled within Apple’s human interface guide for the upcoming ...

As part of its ongoing attempt to unify its platforms, Apple has switched the font for its official Apple.com website to the blockier San Francisco typeface. Prior to this, Apple used a lighter Myriad ...

In welcome news for those of us who couldn’t take another year squinting at that spindly, bad-for-screens typeface, 9 to 5 Mac is reporting that Apple will replace Helvetica Neue with its new San ...