Your streaming service portfolio just got a new color: teal. To mark its official merging with Hulu, Disney+ has rolled out a new logo for its streaming service app. Out with the blue, in with the ...

The specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers, research shows. The study revealed that blue logos invoked ...

We live in a time of rampant greenwashing. Ever since companies realized that eco-friendliness can lure consumers, they’ve gone out of their way to market themselves as clean and socially ...

Opinions expressed by Entrepreneur contributors are their own. Creating a logo may seem like an overwhelming task if you don’t have a lot of experience with it. But the good news is that it doesn’t ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

The colors a brand employs in a logo communicate a value to consumers. This is something we take into deep consideration when creating logos or design work for clients. Colors share a lot about the ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

We’re able to see different colors because of our retina’s innate ability to differentiate frequencies of light waves. Certain colors or shades evoke different sentiments in people. In this post, I ...