Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Augmented reality content is gaining traction in the automotive industry, but Ford has now developed a way that would bring it to all vehicle occupants. Most carmakers are trying to use AR images and ...

Joelle Wickens was on the ground floor of a local museum, watching as two recent University of Delaware graduates worked on a project to assess the conservation needs of the historic building and its ...

Snap is pitching its new augmented reality glasses as a fun way for you to feel closer to your friends. If only the shades looked a little more friendly themselves. Snap released a few more versions ...

Google will test augmented reality glasses prototypes in public settings, the company said in a blog post on Tuesday. The glasses will be equipped with microphones and cameras as well as transparent ...

OpenAI recently announced powerful new ChatGPT capabilities, including the ability to use pictures in addition to text prompts for conversations with the AI chatbot. (The company also announced that ...

A recent patent filing indicates Apple may be looking to expand beyond CarPlay with an augmented reality system that projects information onto car windshields. First spotted by The Drive, the patent ...

Depending on who you talk to, Apple is either furiously developing its own car or has abandoned the project entirely. What we do know is that the tech giant has been hard at work on car tech, ...