When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Because of the Covid-19 pandemic, many consumers see brick-and-mortar retail through a different lens. Augmented reality has quickly become a core element of marketing and retail strategies, as nine ...

White Castle is trying out the augmented reality marketing trend for the first time, with the burger brand’s partnership with Borderlands: the Lionsgate film adaptation of the popular video game ...

Augmented reality tech is nothing new — in fact, it’s been around since 1968 (surprising, right?). And yet, it’s only in recent years that AR has begun to reach its full potential. Advancements in the ...

Augmented reality isn't a gimmick anymore, it's becoming an everyday reality. As shopping habits evolve in 2025, AR is emerging as a key driver of engagement, blending the digital and physical to ...

AR Spatially, a next-generation augmented reality platform, today announced the launch of QUANTUM CHOICE CHRONICLES, a large-scale immersive augmented reality (AR) experience now live in Downtown ...

Trace, a location-based augmented reality creation platform, today announced its launch with $2 million in funds led by Rev1 Ventures and Impellent Ventures to make it simple for businesses to bring ...

Banking is a sector that has never fallen behind in adapting the transformative technologies, and augmented reality is thus quickly becoming the new game-changer. As customers increasingly demand ...