There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

Apple on Aug. 29 confirmed it acquired Akonia Holographics, a Longmont, Colo.-based startup that builds lenses for augmented-reality glasses, Reuters reports. Augmented reality enables a device — in ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Tom Emrich is an immersive media industry veteran who previously programmed Augmented World Expo, and most recently was an executive at Niantic. Tom Emrich’s The Next Dimension is a timely, ...

Amazon is getting into the augmented reality glasses market, according to a report from The Information. The Seattle-based tech giant is reportedly developing its own smart glasses for both consumers ...

An augmented reality tool developed by researchers at West Lafayette, Ind.-based Purdue University could improve outcomes for surgeries performed by medics in severe settings, such as war zones. The ...

Brandenburg Labs GmbH developer of truly immersive audio for headphones, founded by Prof. Dr.-Ing. Karlheinz Brandenburg, co-inventor of the MP3 format, announced today that it has begun shipping ...

Augmented Reality (AR) is emerging as a transformative tool in education and training by superimposing digital information onto the real world. This technology facilitates interactive learning ...