The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

Global Augmented Reality and Virtual Reality in Healthcare Market OverviewThe global augmented reality and virtual reality in ...

The art world is experiencing a digital revolution. Immersive technologies are reimagining the shapes that art can take and ...

Global AR and VR in Healthcare Market OverviewThe global Augmented Reality (AR) and Virtual Reality (VR) healthcare market is ...

People love to poke fun at the failures of the VR industry, but if you look a little more closely, you'll find a vibrant ...

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

For the Springfield Museums, the challenge and opportunity lie in balancing innovation with integrity and by using technology ...

Since time immemorial, innovation has remained the pillar of the sports industry. Enhancing performance, captivating spectators, and improving accessibility are some of the ways in which this industry ...

Indian companies are urged to invest in VR-AR technology, moving beyond cheap 'jugaad' innovations. The country's urban challenges, from traffic to poor aesthetics, create a significant demand for ...