For years, retail industry experts discussed augmented reality (AR) at a high level. Now, we’re finally seeing the technology being used in creative and innovative ways. During this episode of Retail ...

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

As recently reported by Yahoo Finance, shoppers are surprising some experts by returning in sizable numbers to brick-and-mortar stores. But when they visit those stores today, they are bringing with ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

“The currently unregulated nature of augmented reality content, generation, and display, coupled with the plethora of augmented reality patents owned by a diverse variety of entities and individuals, ...

Shopping during the pandemic shifted consumer behaviors to an online storefront. Building upon what consumers liked about the online experience, creative teams and retail brands are enticing shoppers ...

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H&M is now working with Snap, using the tech platform’s Camera Kit to provide consumers with virtual try-on (VTO) opportunities for a range of products in the fashion retailer’s app and via Snap’s app ...

Autumn is an associate editorial director and a contributor to BizTech Magazine. She covers trends and tech in retail, energy & utilities, financial services and nonprofit sectors. Experiential retail ...