When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

“The currently unregulated nature of augmented reality content, generation, and display, coupled with the plethora of augmented reality patents owned by a diverse variety of entities and individuals, ...

H&M is now working with Snap, using the tech platform’s Camera Kit to provide consumers with virtual try-on (VTO) opportunities for a range of products in the fashion retailer’s app and via Snap’s app ...

Autumn is an associate editorial director and a contributor to BizTech Magazine. She covers trends and tech in retail, energy & utilities, financial services and nonprofit sectors. Experiential retail ...