The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

As B2B companies seek to expand their reach and scale their operations, channel partnerships offer a strategic avenue for growth. These collaborations allow businesses to leverage existing ...

The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned, or ...

B2B deal cycles are moving quickly, as 87% of B2B technology buyers indicated their purchase was completed within six months, according to the “2024 B2B Buying Disconnect: The Year Of The Brand Crisis ...

While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...

Xvantage—enables Proofpoint and channel partners to realize greater efficiencies and deliver better business outcomesIRVINE, Calif.--(BUSINESS WIRE)--#IngramMicro--Ingram Micro (NYSE: INGM) today ...