3:39 p.m. Aug. 29, 2023: The name of Roxy Rose’s family shop is Alert Lite Neon not Alert Lighting. Georges Claude’s surname was misspelled as Claud. He made his business signage debut at the 1910 ...

It’s 100 degrees in North Hollywood and Roxy Rose, 60, is inside her neon studio clad in a skintight camel-colored getup, complete with her signature cowboy hat. “I’m old-school neon,” she says as she ...

The iconic neon sign that has stood for decades over Bill’s Take Out in Santa Maria returned Thursday thanks to the expertise of neon tube bender Larry Desario, sign painter Aaron Cribbs, and Southpaw ...

When Eric Elizondo repairs the Welcome to Fabulous Las Vegas sign on the Strip, he doesn’t just keep the city’s most beloved icon standing. He’s putting his hands on family history. Elizondo is a ...

When we hold a neon tube in our hands or see a neon sign we are seeing our cosmic selves illuminated,” Matuszewicz said. “… ...

Paul Macias grew up bending neon. His family started a small business in West Hollywood, but as the neon market began to fade, they moved to Vegas, where unfortunately neon signs are also steadily ...

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