In the vibrant world of branding and marketing, colors play a crucial role in shaping perceptions and evoking emotions. Your brand's color palette is more than just a visual element; it's a powerful ...

In the world of retail, competition is fierce. Brands find themselves in pursuit of distinguishing their presence and developing intimate connections with their customers. Amidst the array of products ...

PENSACOLA, Fla. -- The City of Pensacola annoncedPensacola Mayor D.C. Reeves announced a refreshed brand identity for the ...

From signage to spatial design, D’Art’s end to end model helps brands build unified retail identities, driving ...

If a picture is worth a thousand words, a color may be even more valuable. Subconsciously, consumers ascribe various qualities to certain colors and, by extension, the brands they represent.

The CW is spicing up its look. Timed to Sunday’s airing of the Critics Choice Awards, the Nexstar-run netlet is unveiling an “evolution” in its logo and brand identity. That includes a new red-orange ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Although Veuve Clicquot had earned IP protection around this shade in the late 1990s, it ended up losing the court case in March this year via a small, but intriguing, point. The European Court of ...

Creating a brand identity is one of the first steps you’ll take when establishing a business. Your brand identity is what’s responsible for adding color, personality, and appeal to your core products ...