Add Yahoo as a preferred source to see more of our stories on Google. Following an onslaught of criticisms over new interiors and a new minimalistic logo, Cracker Barrel has issued a "promise to its ...

Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk standing for nothing—leaving both your customers and your team without clarity ...

This story has been updated to correct the date Cracker Barrel posted its statement. Following an onslaught of criticisms over new interiors and a new minimalistic logo, Cracker Barrel has issued a ...

Cracker Barrel has issued a statement following the immense backlash received over company rebranding. Cracker Barrel confirmed that key iconography as well as signature menu items will remain.