Ever watch what happens to the last bunch of Cheerios left floating in your breakfast bowl? The oat rings tend to cluster on the milk’s surface as if they had a magnetic attraction. Known as the ...

A new campaign from Cheerios in Canada expands on the brand's groundbreaking U.S. ads featuring a biracial family, including its 2014 Super Bowl spot. The campaign — dubbed "The Cheerios Effect" after ...

The same phenomena that let beetles float across ponds and cause Cheerios to cluster together in your cereal bowl can be harnessed to make tiny floating robots. One of these, the Marangoni effect, ...

In brief: In what is certainly one of the quirkiest science demonstrations we've seen, researchers have taken inspiration from a phenomenon observed in Cheerios to create tiny robots powered by vodka.

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