GOLDEN VALLEY, Minn. (WCCO)-- In a fast-paced, high tech world, breakfast begins as it always has in the Skinner home, with Jack and Emmy pouring out little O's from a big yellow box. It's the same ...
MINNEAPOLIS--(BUSINESS WIRE)--America’s number-one cereal brand is bringing back happy-heart shapes to Honey Nut Cheerios and original yellow-box Cheerios, along with new additional flavors including ...
In honor of American Heart Month, consumers can purchase special-edition boxes of Cheerios or personalize their own yellow box to remind loved ones of the importance of taking care of their heart ...
US intellectual property regulators are rejecting General Mills’ bid to trademark the yellow background color on boxes of Cheerios cereal. The Trademark Trial and Appeal Board on Tuesday set aside the ...
The Trademark Trial and Appeal Board (TTAB) recently held that General Mills did not provide sufficient evidence to support the claim that its iconic yellow cereal box had acquired sufficient ...
Customers will recognize the yellow box on cereal shelves this month but may not recognize the name CheeriOats. General Mills cereal Cheerios is returning to its original name and packaging this ...
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