AMC, Regal and Cinemark in the US are running pre-film adverts and shows that are adding 30 minutes to the start time of a movie. There’s a fair amount of grumbling in the cinema exhibition industry ...
The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin. By Etan Vlessing Canada Bureau ...
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