Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

In the process of launching an email marketing campaign, you might face a variety of problems that even a mail tester cannot cope with. One of them is dealing with cold email delivery. Cold email ...

Sending a cold networking email these days can feel like a shot in the dark— your message is just one of dozens (or hundreds) competing for attention in a crowded inbox. But cold emailing isn’t ...