Colgate-Palmolive plans to appeal a decision by the Better Business Bureau's (BBB) National Advertising Division (NAD) recommending that it discontinue the claim that Optic White Renewal toothpaste ...

Colgate's latest toothpaste promises extra level whitening for a vibrant glow - at a cost of $10 for a 3-ounce tube. Colgate says the Optic White Pro Series, which should be available on shelves next ...

We’re not saying you have to give these things up (blasphemy), but if you’re bothered by a few stubborn stains it might be time to call in the big guns. Your regular toothpaste might not be powerful ...

(NEXSTAR) – Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer ...

Brighten your pearly whites with these dentist-approved whitening strips, LED kits, toothpaste and more. By Khortlyn Cole If you purchase an independently reviewed product or service through a link on ...

Colgate-Palmolive will defend allegations it is misleading customers about its new whitening toothpaste's ability to 'take years off' their smiles, a court has been told. Procter and Gamble, the ...