In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...