It’s all about creating engaging, sharable content these days. In the current marketplace, it’s so important for businesses and professional individuals to constantly communicate with their audiences, ...

Everyone and their brother has jumped into the online content creation game. Every minute on the Internet, YouTube users upload 300 hours of new video and Vine users share 8,333 more. Over 347,000 ...

Oh great…another content checklist. I know what you’re thinking. So, why is this one any different? These tips are backed by years of experience – and, they ...

Any content that is published by an official UB account will be viewed by our audiences as an official stance or statement from the university. Therefore, as communicators speaking on behalf of the ...

Everyone seemed to like this post, so I'm sharing it here. Enjoy! Before you click the publish button, check to make sure you’ve included everything and you’re doing them all in the right way. The ...

Despite the growing use of generative AI for the creation of marketing content, savvy marketers don't—and shouldn't—rush to fully rely on it. AI tools are great helpers. They can generate content ...

Are you looking to hone your content marketing program in 2024 and boost its impact? If so, it can help to take a step back at the start of the year to ensure you've thought through the most important ...