“If we are not standardizing our content, how are we going to capture the data and personalize?” Even the most advanced solution can’t tell you how content is performing at a granular level without ...

In 2023, I said that creator-led content marketing would shape the future of search. Two years later, that future has arrived – faster and more broadly than expected. In the past year alone, adoption ...

Kathleen Hurley is the founder of Sage Inc., a tech company that offers SMB businesses infrastructure solutions and next-gen technology. Because the tech landscape changes so quickly—and because small ...