Getting new customers to your website is hard enough, having to block and tackle up against all your competitors' advertising on Google, Facebook and elsewhere. But that is only half of the challenge.

CEO and Founder of BlueTuskr, a full-service digital marketing company for e-commerce sellers, and host of The E-Comm Show podcast. In the fast-paced world of e-commerce, where every click represents ...

Opinions expressed by Entrepreneur contributors are their own. Want to make money online? Live the life of your dreams? Travel the world as a digital nomad, roaming to remote white-sanded beaches ...

The best way to improve the results of a search engine optimization campaign is to increase the effectiveness of the traffic being driven by your efforts. This is as true for search engine marketing ...

Small sites don't have to give up on conversion optimization. These CRO tips and techniques are proven to work for low-traffic websites. Website traffic is an essential resource for every online ...

A conversion rate indicates how individuals completed a desired action like clicking an ad on a website, in comparison to the total number of visitors. In the context of digital marketing, ‘conversion ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

The percentage of visitors on a website that sign up for a service or make a purchase. See click-through rate and conversion rate optimization. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other ...