Menthol ads went after Black consumers for decades "Feel the extra coolness in your throat," read one 1964 cigarette advertisement featuring a handsome Black couple with Kool menthol cigarettes lodged ...

TACOMA, Wash. — National studies show a vast majority of Black smokers are menthol smokers. How exactly, the minty cigarettes became the choice of thousands of Black smokers nationwide has been an ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. Is Big Tobacco color blind? Dr. Louis W. Sullivan, former secretary of health and human services under President George H ...

After decades of direct marketing, African Americans are the primary consumer of menthol cigarettes, a product that's minty and smooth flavor profile makes it difficult to quit and easy to get hooked.