Nikita Prokhorov is co-founder and managing director of Reputation House, a marketing and communication expert, public speaker and author. Today, access to information is unlimited, and news spreads ...

Opinions expressed by Entrepreneur contributors are their own. Protecting your online reputation means more now than ever before. Roughly 94% of customers claim that a negative review has convinced ...

In today's business world, reputation is everything. A good reputation builds trust, attracts customers, and helps businesses grow. For this reason, a reputation-first marketing strategy is essential.

Executive Vice President, Partner at Dezenhall Resources, Ltd. a crisis management and public affairs firm based in Washington, D.C. Reputation management is about controlling or shifting perception ...

A reputation is an animal designed by committee: You give birth to it, but the way it develops depends on the actions of others. Your reputation lives a very real existence apart from you, ...

A business's brand reputation can either make or break the business. It's a powerful concept that can influence customers, attract new clients, and increase revenue. Brand reputation is more than just ...

The degree to which products and services make individuals feel good or healthy surpasses their interest in specific corporate responsibility initiatives, sometimes by wide margins. "Our study ...