Your customers are the most important part of your business. It’s their feedback, interest and needs that drive sales, promote products and further brand reach. If you provide poor customer ...

In the competitive landscape of plumbing contracting firms, customer focus plays a pivotal role in determining the success and longevity of a business. The plumbing industry demands more than just ...

An often-overlooked competitive advantage in business isn’t your technology stack, market share, or even your talent pipeline—it’s your leadership team’s customer obsession. As someone who recently ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

PROVO, Utah & SEATTLE--(BUSINESS WIRE)--More than 60% of customer experience leaders expect that AI will give them a competitive advantage, indicating that AI is poised to make a significant impact on ...

Required Reading: Journey Mapping Must Bring Customer-Focused Change In their new book, How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer-Focused Change, co-authors Jim ...

“Giving the customer what they want” has long been a hallmark of the sales and marketing functions of any business. But today, with a greater focus on (and expectation) of superior customer service at ...

Marketing "is the whole business seen...from the customer's point of view," the legendary management consultant Peter Drucker wrote in his The Practice of Management. Drucker also noted that profit is ...

The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Business practices, like PR campaigns, have had to transition in kind to stay relevant ...

According to Salesforce’s 2019 “State of the Connected Customer” report, which surveyed over 8,000 consumers and business buyers worldwide, 84 percent of customers say the experience a company ...

Sometimes it starts with finding out about a project your client or customer is working on without your involvement, or learning that they are using another supplier for something your company could ...

MARKHAM, Ontario--(BUSINESS WIRE)--The electric vehicle (EV) industry is at a crossroads as government incentives fade and consumer priorities shift. Automaker VinFast is proactively adapting to a new ...