As demonstrated in a series of new studies, researchers show that as the prevalence of a problem is reduced, humans are naturally inclined to redefine the problem itself. The result is that as a ...

Albert Einstein once said, “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” While that may sound extreme, it does highlight the ...

Federal agencies help fund small businesses’ technology research and development through grants, contracts, and cooperative agreements. Most agencies allow businesses that apply for funding to define ...

Performance management and employee satisfaction are two areas that pose challenges for employers. Using performance management methods such as appraisals to measure employee performance comes with ...

It was one of those newspaper stories I had to read again and again to figure out why it bothered me. The story was about South Carolina wanting to improve its health status by reducing teen birth ...

Typical stories of creativity and invention focus on finding novel ways to solve problems. James Dyson found a way to adapt the industrial cyclone to eliminate the bag in a vacuum cleaner. Pablo ...

Guess what the members of your audience are most interested in? That’s right, their problems and how to fix them. This is old news to anyone who has studied the arts of rhetoric, persuasion, and, of ...