Fanciful menu entries can increase the sales of a particular dish by up to 28 per cent Credit: Photo: Alamy Excessively elaborate menu descriptions which promise diners food “nestling on a bed of the ...

Ever since America's oldest restaurant, the White Horse Tavern in Rhode Island, opened its doors in 1673, restaurateurs have been trying to keep their customers happy while increasing profits. Wine ...

If you're running a restaurant, business success may be in the dictionary. "Succulent," "legendary," "hearty-wholesome" and other words that evoke favorable associations with food will boost ...

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(CBS News) A restaurant menu is not just a list - it's a science. From the language to the prices, restaurants have lots of ways to get you to order certain items. Thursday on "CBS This Morning," CBS ...

It’s no accident when you find yourself ordering that extra starter or splurging on a pricey main. Restaurants use subtle design and psychology to guide your choices – from the way menus are laid out ...

When you head to a restaurant, you might have your heart — or stomach — set on a particular dish. Or, you might be a little more open to suggestion. That's the opportunity menu engineers and ...

Great thought and effort go into creating restaurant menus – and there are some very powerful psychological tricks employed to make you choose. With a theatrical flourish, a sombre, leather-bound ...