This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

With the large amount of HVAC repair services in today’s industry, it’s extremely important to implement a cost-effective marketing plan that your potential customers cannot ignore. Direct mail ...

A direct marketing plan can lead to your business earning more per sale while your customers save money. To describe such a plan, you have to divide it into sections. Each section deals with a ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Remember that great marketing plan you had for 2020? Yeah, me too. The coronavirus crisis means that all of our carefully made plans are out the window. But you can still salvage your direct mail plan ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

The United States Postal Service wants to revitalize direct mail marketing and thereby unveiled an incentive program for 2024 designed to boost First-Class and Marketing Mail volumes. With postage ...