Variable pricing is nothing new, but artificial intelligence has made it easier for companies of all sizes to leverage ...

Gig companies like Uber and Lyft have popularized the economic concept of dynamic pricing (also known as "surge pricing"), making it a common phenomenon in our modern economy. Now, some restaurants ...

Like the internet before it, cryptocurrency is a bold new use of technology that redefines long-established systems in surprising ways, and as a result, it has been met with similar resistance on many ...

Imagine refreshing an online shopping cart only to see the price of your favorite jacket jump $20 in minutes. This is the reality of dynamic pricing in today’s AI-driven markets. As a digital product ...

Inside Disney's plans to bring airline-style dynamic pricing to its U.S. theme parks, Disneyland and Walt Disney World.

AI dynamic pricing is on the way to a purchasing decision near you, and it’s another ham-fisted stab at maximizing short-term profits by sacrificing the customer and long term growth. The corporate ...

The men’s World Cup coming to the United States, Canada and Mexico next summer will feature dynamic ticket pricing, a tool with the potential to send ticket prices soaring. As reported by The Athletic ...

In my previous article, From static to strategic: The shift to dynamic pricing models, I outlined why traditional fixed-price approaches are no longer sufficient in today’s volatile supply chain ...