The Manchester City fans at the Camping World Stadium in Orlando had come from all over North America, and like every fan at Fifa’s Club World Cup finals, they paid for tickets according to the ...

Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

The recent controversy over Wendy's pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendy's new president ...

Gig companies like Uber and Lyft have popularized the economic concept of dynamic pricing (also known as "surge pricing"), making it a common phenomenon in our modern economy. Now, some restaurants ...

It’s not dynamic pricing as much as it is dynamic ratcheting." The post Disney World considers dynamic pricing that could ...

In February 2025, Rich Greenfield, the media and technology analyst at LightShed Partners, a research firm based in New York ...

It's not only Taylor Swift fans and the US government who aren't happy about Ticketmaster. The UK government is set to look into the company's dynamic pricing model after millions of Oasis fans ...

A new airline-style demand pricing model recently adopted by Disneyland Paris that rewards visitors who book early and punishes those who wait too long to buy tickets may soon be coming to Disneyland ...

Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...