For decades, many hotels built their revenue plans around fixed seasonal rate cards. A winter price. A summer price. A ...

Traditionally, menu prices in quick-service restaurants have remained static, adjusted periodically, or at most changed through day-part pricing. Partially, this has been driven by static physical ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

One of the primary drivers behind the adoption of dynamic pricing is its ability to capture the true value of heavy-duty trucks in real-time. When word got around that the burger chain Wendy’s would ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

Across industries, pricing strategies are quietly shifting. What was once a predictable rhythm of annual increases is now giving way to continuous, incremental adjustments—and, in some cases, fully ...

In times of volatility, many CEOs double down on belt-tightening. They restructure, consolidate and automate, all in search of incremental savings. But I have found that CEOs often overlook the most ...

Parcel shipping is rapidly shifting from predictable, static pricing to dynamic rates that fluctuate with demand, capacity, and customer characteristics. This shift, led by UPS and FedEx, brings ...

You've probably never thought about it, but the humble price tag has been fighting for us for over a century. Now that price tag is facing extinction with dynamic pricing swooping in to overtake it.

In the consumer world, dynamic pricing has become king: Lyft and Uber rides are more expensive on weekends, hotel prices during a convention soar through the roof, and food delivery prices spike at ...