Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Planning in-person events is a fast-paced, detail-oriented and high-stakes process. However, ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...

When it comes to virtual and hybrid event success, promotion is at the forefront. Event organizers need to be creative about event communication to attract their target audience. With the ...

Virtual events have emerged as powerful marketing tools, enabling businesses to connect with global audiences, deliver valuable content, generate leads, and drive business objectives without the ...

With the right approach, virtual sales events can drive sales, build stronger relationships with customers and create a sustainable model for business growth. In today’s digital age, businesses are ...

If you’ve attended a professional show or musical recently, chances are you’ve seen virtual set design in action. This approach to stage production has gained so much traction it’s now a staple in the ...