PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious companies can leverage them at the right time—and in the right way. Public ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

Today’s media consumer is faced with more marketing messages and more choices than ever before. So how can a business or a brand stand out and effectively tell its story? We gathered three industry ...

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...

Cast your mind back 20 or even 25 years and think about how public relations (PR) teams were connecting with journalists. Those old enough to remember may have fond memories of Rolodex files stacked ...

Both PR and marketing are essential pieces of the puzzle for any successful brand. So often, we hear the phrase “I need to invest in a marketing professional to…..” and whatever follows that phrase is ...

The first recorded instance of the term “marketing” dates to the 1560s. In the 460 years since then, marketing has taken many forms, with traveling salesmanship and mail-order catalogs giving way to ...

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...