Marketing a business to a niche target audience is like buying peanut butter. To market successfully, you must reach the right people, which involves first figuring out who those people are and then ...

A target market is defined by shared, specific traits like age or lifestyle. Defining a target market aids in creating focused product decisions. Target market info improves marketing efficiency and ...

Before getting into some ways to find your target audience, it can be helpful to have a formal breakdown of what this entails. Usually, your potential and current customers are divided into segments, ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...