Mixue, a massive Chinese beverage chain with more than 46,000 locations worldwide, has quickly drawn crowds in New York City thanks to its ultra-low prices and playful branding. Despite its ...
A few months ago, most New Yorkers had never heard of Mixue, a Chinese beverage chain founded in 1997 in Zhengzhou that now operates more than 46,000 stores worldwide, making it the largest fast‑food ...