Colorado Buffaloes linebacker Gideon Lampron is not thrilled about the player avatar EA Sports gave him.

While the deals and the stats of the gaming world are important, nothing would happen without the research, funding and, of course, development that goes into making a great game. So here’s a ...

During the 2026 FIFA World Cup, Coca-Cola China launched a new sports marketing campaign featuring a real-time interactive AI avatar of Chinese football icon Fan Zhiyi alongside a World Cup-themed ...