EA is making a big push for more in-game advertising.

EA Advertising is the company’s latest attempt at the market, but it’s also not exactly new, as plenty of EA games already ...

Its in The Game!

Electronic Arts has announced a new initiative to add more advertising to its games, expanding on its already ...

Xbox chief strategy officer Matthew Ball has clarified comments he made about in-game ads. He set the record straight, saying ...

EA has announced the launch of EA Advertising, which is exactly what it sounds like: a way for companies to advertise their ...

Electronic Arts has announced the launch of EA Advertising, a new platform designed to make it easier for brands to connect ...

US publishing giant Electronic Arts is launching EA Advertising, a new platform that allows brands to market directly to ...

EA has launched EA Advertising, a new business that will bring brands directly into gameplay through dynamic in-game integrations and live experiences.

Electronic Arts has rolled out a new platform to help advertisers insert their products into some of gaming’s biggest titles.

EA launches EA Advertising, a new division bringing dynamic brand integrations, live events, and in-game experiences.

Interruptive Brand Integrations in Browser-Based Games, with Unreal Engine and Unity Support in DevelopmentORLANDO, Fla., June 11, 2026 (GLOBE NEWSWIRE) -- Trivver, a platform for immersive ...