While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

On today's episode of “Daily Variety” podcast, we hear from top movie marketers who discuss the uptick in Gen Z and Gen Alpha ...

Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced ...

The theater business is starting to grow, and experts point to younger generations seeking spaces to connect with each other ...

Gen Z is grappling with a mix of cultural and economic pressures, from concerns over Gen Alpha’s upbringing to struggles in a demanding job market and growing distrust of AI. BuzzFeed has opened a ...

Add Yahoo as a preferred source to see more of our stories on Google. Today’s kids have more language and support to talk about their feelings, thanks to shifts in parenting, schools, and mental ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

CHICAGO (AP) — Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his son’s age, he watched the Blackhawks on TV, caught highlights on ESPN and read ...

Millennials had internet at home like no other generation. It was slow and unsupervised, but they did the best with what they ...

The snack aisle is changing. And it's all thanks to the youths. In early April, the National Association of Convenience Stores (NACS), an industry trade group, broke down new Nielsen IQ data showing ...