CLEVELAND, Ohio -- The Cavaliers will receive more than $10 million annually through a new partnership in which Goodyear Tire and Rubber Company will place its Wingfoot logo on new, Nike-designed team ...

The Cleveland Cavaliers will wear ads featuring the Goodyear Tire and Rubber Company's Wingfoot logo on their game jerseys starting next season. Bloomberg first reported the deal in February about the ...

Nobody can accuse the Cleveland Cavaliers of staying idle during their interminable wait between playoff rounds, as the team is the latest NBA squad to stand to make a profit off of walking, talking, ...

AKRON—Goodyear's "Wingfoot"—the company's corporate symbol for the past 120 years—is taking on a new role as the central character in a new advertising and promotional campaign. The new campaign, ...

CLEVELAND (AP) — The Cavaliers will roll with Goodyear next season. The defending NBA champions on Monday announced a multiyear corporate sponsorship deal with Goodyear that will have the players ...

The Cleveland Cavaliers will partner with Goodyear on a logo sponsorship deal that will place the wing-foot logo on the Cavaliers jersey beginning in the 2017 season, according to a report from ESPN.

NBA teams are going to begin a three-year pilot program next season where advertisements will be featured on jerseys, and the Cleveland Cavaliers have reportedly signed a deal to join the fun.

Goodyear is officially welcoming the second airship in the fleet replacing its famous blimps. From the ground, the cigar-shaped replacements look much like their predecessors. Though they still use ...

The Cleveland Cavaliers reached a deal with Goodyear and will wear a patch with the tire maker’s wingfoot logo on their jerseys starting in 2017-18, it was announced today. The deal is worth $10 ...

The Cavaliers will roll with Goodyear next season. The defending NBA champions on Monday announced a multiyear corporate sponsorship deal with Goodyear that will have the players wearing the tire ...