Google Analytics introduces direct export to Google Sheets, streamlining data analysis and collaboration. Google Analytics now lets you export reports directly to Google Sheets. Exporting to Sheets ...

It has been discovered that Google Analytics is reading clicks from the Google Home app as direct traffic. This was brought to people’s attention by an SEO named Max Prin on Twitter, where he also ...

Direct traffic = a visit to your site without a known referral source. The goal is to show how direct traffic plays into your overall efforts. Organic, social and display are the leading sources of ...

As many of you know, when you ask your Google Home a query and it responds, it puts the answer box into your Google Home app under the "related to your activity" cards section. From there, you can ...

I have been notified by several webmasters and in several discussion threads that some webmasters are noticing huge spikes in their direct traffic between July 6th and today. As each webmaster ...