It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where ...

Communication is one of the most basic human skills. We’ve been doing it since the days of cave drawings and incoherent grunting, so you’d think that sharing a clear message would be second nature by ...

The IPA has published a new guide to explain how clients can manage multiple communications agencies in partnership to improve results. The guide ‘Agencies working better together’ contains advice on ...

Recent international events have catapulted the fossil fuel industry into the spotlight – and with that attention comes scrutiny. On a global level, calls to boycott Russian oil and gas have left many ...

Ease of communication is no longer a bonus in the insurance industry; it's an expectation. But offering every possible communication channel isn't the solution. In fact, too many choices can create ...