Hefty celebrates 60 years with a scent that screams “surprise party.” Hefty released limited-edition birthday cake-scented Ultra Strong trash bags to celebrate its 60th anniversary, priced at just 60 ...

TAMPA, Fla. (BLOOM) — Hefty is giving your trash can a seasonal refresh with a colorful twist. Just in time for peak lavender season, which runs now through late summer, Hefty released its Ultra ...

Garbage bag retailer Hefty is attempting to cinch millennial buyers with a new campaign involving “talking,” limited-edition bags emblazoned with ridiculous phrases like “Feed me tacos & tell me I’m ...

There can be few clearer signals that a brand has hit that Holy Grail of marketing–the coveted notion of “entering popular culture”–than being referenced in an episode of Family Guy. So when Peter ...

In its latest multichannel campaign, Hefty is working to demonstrate its sustainability efforts in a tangible way. Teaming with the world's strongest man will likely illustrate the durability of the ...

LAKE FOREST, Ill., May 27, 2025 /PRNewswire/ -- The Hefty ® brand, a household name in durable and dependable household solutions, is turning 60 this month – and celebrating in the sweetest way ...

Hefty is making a seemingly unlikely sustainability play with a campaign from new shop Periscope, Chicago, highlighting the impact from an initiative through which the brand is helping people in ...

Ziploc won a minor victory over competitor Hefty when Hefty's parent company was asked to modify claims for its food storage slider bags. Instead of claiming that the Hefty Slider seals are "2X ...