Heineken is adding fizz to mobile loyalty with the Heineken Live application, which offers users a chance to receive different rewards experiences, such as VIP event tickets, each time they visit one ...

Heineken House Experience has continued to bring football fans together in Lagos through immersive UEFA Champions League watch parties, music, culture, and the ongoing hot air balloon activation at ...

For a full week in May, Lagos became home to one of the city’s most immersive cultural and fan experiences as Heineken House Experience transformed Ilubirin into a vibrant destination for sport, music ...

AMSTERDAM, July 02, 2026– Heineken® is offering an F1 fan the ultimate money-can’t-buy experience in motorsport... The post ...

The Heineken Experience, designed by BRC Imagination Arts, one of the world’s leading creators of entertainment and brand experiences, today celebrated its official Grand Opening. To create the new ...

Heineken says its ‘Heineken Experience’ attraction in Amsterdam has allowed it to produce life-long brand ambassadors, leading to a visitor repeat rate of 17%. The Heineken Experience welcomed its one ...

The Heineken Experience has welcomed its one millionth visitor, and has now become the most visited attraction in Amsterdam. Housed inside the Heineken brewery, which was built in 1867 in Amsterdam, ...

A fan who entered a competition to attend the Final solo arrived to discover Heineken® had placed them in the Puskás Aréna’s most isolated seat However, what started as a solo matchday became a ...

In this Brand Innovator Spotlight, Filip Wouters, VP-marketing for Heineken USA, proves how marketers can innovate century old products while retaining brand essence. Brandon Gutman: How are you ...

AMSTERDAM--Its green bottle is instantly recognizable. Its brand name is known throughout the world. It may not be the best beer on Earth, but it certainly is one of the most popular. It, of course, ...